Shortcut labs reaches $50k crowdfunding goal within 30 minutes

Stockholm - Shortcut Labs launched a campaign for the new Flic 2 and Flic Hub Long Range at 5 PM today, within minutes, they broke through their goal of $50 000 USD. Within another hour they passed $100 000 of pre-orders.

• We’ve done two successful campaigns before, but none of them have taken off at this speed, Say’s Amir Sharifat, co-founder of Shortcut Labs.

The new products are significant updates to the company’s entire offer of Smart Buttons. Flic 2 and Flic Hub LR have improved in range, battery time and functionality, including a future promised support for Apple HomeKit.

“We’ve worked on these both products for years, and we are very proud of them”, says co-founder and CEO Joacim Westlund Prändel.

At the time of writing the campaign reached $147 000 and can be found at https://www.kickstarter.com/projects/shortcutlabs/flic-2-the-perfect-button-control-anything-with-a-push